Beats Studio Headphone Campaign
When focus is everything athletes use music to tune out haters and eliminate distractions. This campaign tells the stories of Kevin Garnett, Colin Kaepernick and Richard Sherman as they use their Beats Wireless Studio headphones to get in the zone.
To get people to view the short (long form ads) films we created banners, site takeovers and skins placed strategically on sites with sport related content. A shorter TV spot debuted during key games for each athlete. On all Beats' social channels we teased and invited people to watch the game and be involved in the conversation.