Google Home Mini Launch Campaign
In 2017 smart speaker advertising was oversaturated with the same, soft family lifestyle moments. For the launch of the new Google Home Mini it needed to stand out. We created a fresh, cheeky, culturally-relevant campaign that hit hard on all the amazing stuff this little Google Assistant powered speaker can do. With “Like Only Google Can” as our concept and leading line, we assembled countless eye-catching films that playfully showcased the helpfulness of this device.
Using a circular visual style and fun pop culture references, our films announced Mini to the world. Individual films dived into everything from cooking to streaming like only Google Home Mini can.
Anthem - Film
It Gets You - Film
Cooking - Film
Streaming - Film
Shopping - Film
Santa - Film
In order to further help consumers better understand what this little speaker can do we crated a deck of cards with a diverse set of example questions. We hired 5 prominent illustrators to create bespoke art for each of the unique queries and Google sent it along with the product.