Ami Lewis

Amazfit

At Amazfit, I’m leading global creative initiatives that merge bold storytelling with strategic brand impact. From shaping athlete partnerships to launching flagship products, my role as Global Creative Director has centered on building campaigns that inspire performance and resonate worldwide.

Highlights include producing athlete-driven narratives with NFL star Derrick Henry, spearheading the launch of the rugged T3 Pro, and guiding integrated campaigns for the Balance 2 and Helio Strap product lines. Each project reflects my commitment to elevating brand presence, crafting memorable experiences, and driving measurable results across diverse markets.

Derrick Henry - Athlete Partnership

From concept through execution, we crafted launch content that celebrated Henry’s unstoppable drive while aligning with Amazfit’s mission to help athletes unlock their full potential. This campaign introduced Henry to the Amazfit roster with bold storytelling across video, digital, social, retail and PR channels.

Derrick Henry Launch Film

T-Rex 3 Pro - Product Launch

Built for those who never compromise, the T-Rex 3 Pro thrives on rugged trails, in deep waters, and through any extreme outdoor activity. Tough, premium, and packed with advanced features, it endures the harshest conditions while delivering precise tracking and performance insights.

T-Rex 3 Retail & OOH

Various Retail and out of home design layouts featuring T3Pro

2 large images of different layouts and key visuals for T3P

Balance 2 - Product Launch

The Amazfit Balance 2 empowers driven professionals and athletes to push their limits across every discipline, from running and strength training to golf, scuba diving, and beyond.

Balance 2 Retail & Print

Various Retail and print layouts for Balance 2.

Helio Strap - Product Launch

The Helio Strap is built for those who train hard and recover smarter.
Designed for precision, endurance, and everyday versatility.